Founded on the Gold Coast, QLD Australia in 2014, Lifewear™ Australia is a proudly Australian owned and operated apparel company. Our team is dedicated to providing the highest quality clothing for individuals including women, men and kids as well as organisations. We focus on affordable pricing, fine but modern designs and high quality. We pride ourselves in offering garments that are superiorly designed, functional & comfortable.

We want to create a community where young and old are inspired by our clothing. Our vision is to build a loveable Australian brand of which we can all be proud – not only of the unique products we create, but the quality of service which we provide. We want to empower people to reach their full potential through offering the right garments and services.

It is also essential for us to establish relationships with clients and Indigenous communities from every and each part of Australia and understand what they are passionate about, how they like to achieve their goals and help motivate them.

All our designs are created from scratch in Australia either based on digital drawings or hand painted artworks. We aspire to give everyone the opportunity – regardless of circumstance – to access our outstanding range. We manufacture our garments offshore, which allows us to provide products of exceptional quality at a price point that support broad accessibility for everyone.

Our in-house design team regularly works collectively with Aboriginal and Torres Strait Islander artists from all over Australia to create the foundation for our Indigenous clothing range. Our commitment to connect the world to the treasures of Australian Indigenous art, to this awe-inspiring tradition of this planet by creating outstanding everyday wear – for everyone.